Our Team

Our mission is to provide affordable, evidence-based training programs for athletes driven to accomplish their goals while maintaining a holistic approach to life and sport.

 
Chris has been racing for 20 years, coaching for ten, and is the 2019 50-54 Long Course BC Champion. As a coach he strives to be a conduit to allow people to be the best version of their true selves by providing knowledge, leadership, insight and su…

Chris has been racing for 20 years, coaching for ten, and is the 2019 50-54 Long Course BC Champion. As a coach he strives to be a conduit to allow people to be the best version of their true selves by providing knowledge, leadership, insight and support while showing a path to success as defined by the athlete.

Chris is a lawyer at Mulroney Siver Law and is the President of RunSport , the non-profit owner and producer of Victoria's TC10K.

Chris Siver (he/him/his)

Coach

Shelby is a fourth-year Kinesiology student at the University of Victoria. He has an in-depth understanding of human anatomy, exercise physiology, exercise prescription and measurement/evaluation of human performance. Working with RFM, he incorporates various aspects of his formal training into his coaching practice. Shelby is also a seasoned competitive athlete. He has been fortunate enough to race Ironman three times, ITU long course twice, and numerous half-irons/standards. He also enjoys a regular bike or running race from time to time, especially if it involves the Okanagan Valley. Shelby uses a data-based approach to training and creates individual training plans using athlete's unique thresholds. He is a NCCP certified coach and loves working with people to achieve their training and racing goals!

Shelby believes that every athlete has a unique path to follow, and that every training plan should be developed around the athlete’s individual goals—rather than fitting them into a predetermined training plan. He views the collaboration between athlete and coach as the key to helping athletes reach their highest potential.

Shelby uses a data-driven approach to training, creating individualized plans based on each athlete’s unique thresholds. By incorporating tools such as interval training and heart rate variability, he helps athletes train smarter, recover efficiently, and perform at their best.

With an in-depth understanding of the science of human performance and the rehabilitation of athletic injuries, Shelby leverages his formal education to help individuals define, pursue, and achieve their goals. He is passionate about guiding athletes through every stage of training and recovery, ensuring long-term performance and resilience.

Shelby is also a seasoned competitive athlete, having competed in multiple Ironman events, ITU Multisport World Championships, and numerous half-iron and standard-distance triathlons. He also enjoys the occasional cycling or running race—especially those that take him through the Okanagan Valley.

Shelby holds a Bachelor of Science in Kinesiology and a Master of Science in Physical Therapy.

Shelby is a Registered Kinesiologist with the British Columbia Association of Kinesiologists.

Shelby is also a Registered Physiotherapist with the College of Health and Care Professionals of British Columbia, and the College of Physical Therapists of Alberta.

Shelby provides Kinesiology services with RFM Endurance. Please note that Shelby does not provide physiotherapy services with RFM Endurance.

Shelby MacDonald (he/him/his)

Registered Kinesiologist, MScPT, BSc.