https://rfmendurance.ca/events-2 daily 0.75 2025-12-29 https://rfmendurance.ca/events-2/sunday-morning-coffee-runs-with-chris-pxzlp monthly 0.5 2025-11-11 https://rfmendurance.ca/events-2/sunday-morning-coffee-runs-with-chris monthly 0.5 2025-11-11 https://rfmendurance.ca/events-2/zwift-and-zoom-eg64d monthly 0.5 2025-11-11 https://rfmendurance.ca/events-2/zwift-and-zoom monthly 0.5 2025-11-11 https://rfmendurance.ca/events-2/xcw4emvg3r2wn32skvkjlb9zz5unq9 monthly 0.5 2025-11-11 https://rfmendurance.ca/events-2/sunday-swims monthly 0.5 2025-12-29 https://rfmendurance.ca/events-2/penticton-training-camp monthly 0.5 2022-04-25 https://rfmendurance.ca/events-2/parksville-360 monthly 0.5 2022-03-08 https://rfmendurance.ca/events-2/2022-triple-crown monthly 0.5 2022-04-25 https://rfmendurance.ca/events-2/fall-zwift-and-zoom monthly 0.5 2021-10-04 https://rfmendurance.ca/home daily 1.0 2021-06-01 https://images.squarespace-cdn.com/content/v1/605e30070ecff46285e3de56/1618185115964-OXV0VGA3FAAQBR8R7BKS/graffitiwall.jpg Home - Meet our team See the team and experience behind RFM. https://images.squarespace-cdn.com/content/v1/605e30070ecff46285e3de56/1621223385390-XH0XO56YQUYFQCRPOF3C/IMG_4350.JPG Home - Our Services Curious about what we offer? See how RFM can help your endurance goals. https://images.squarespace-cdn.com/content/v1/605e30070ecff46285e3de56/1621987881315-3X1YKWT6H22OZX4G2UD5/runkim.JPG Home - See what our athletes are saying Interested in joining? Check out our athletes’ reviews. https://rfmendurance.ca/contact-4 daily 0.75 2021-05-26 https://images.squarespace-cdn.com/content/v1/605e30070ecff46285e3de56/95bfc361-c9e0-41cf-b26f-b2721a314a13/IMG_4344.JPG Contact Us https://images.squarespace-cdn.com/content/v1/605e30070ecff46285e3de56/e59eabd3-bd57-4d69-b8f0-60470f032827/DanBike2.jpeg Contact Us https://images.squarespace-cdn.com/content/v1/605e30070ecff46285e3de56/2ba4b66f-56d0-4734-ab3d-329d5ff0ca84/IMG_4352.JPG Contact Us https://images.squarespace-cdn.com/content/v1/605e30070ecff46285e3de56/fb04966e-4d7f-4489-9299-54dac57f0a7c/20200624_173903.jpg Contact Us https://images.squarespace-cdn.com/content/v1/605e30070ecff46285e3de56/6cbb245d-a83b-4b6d-9170-dd3c9a1b783a/20200629_190316.jpg Contact Us https://images.squarespace-cdn.com/content/v1/605e30070ecff46285e3de56/74162b8e-abeb-4369-bc56-53c311da193b/DanBike1.jpeg Contact Us https://rfmendurance.ca/our-team daily 0.75 2025-11-11 https://images.squarespace-cdn.com/content/v1/605e30070ecff46285e3de56/1620499754271-H7KHQ0Q84EQX8HHBF8ZE/Chris+Headshot.jpg Our Team Chris has been racing for 20 years, coaching for ten, and is the 2019 50-54 Long Course BC Champion. As a coach he strives to be a conduit to allow people to be the best version of their true selves by providing knowledge, leadership, insight and support while showing a path to success as defined by the athlete. Chris is a lawyer at Mulroney Siver Law and is the President of RunSport , the non-profit owner and producer of Victoria's TC10K. https://images.squarespace-cdn.com/content/v1/605e30070ecff46285e3de56/1617646049073-8961NDU0PEGPY97WWHX7/Shelby+Headshot.jpg Our Team Shelby believes that every athlete has a unique path to follow, and that every training plan should be developed around the athlete’s individual goals—rather than fitting them into a predetermined training plan. He views the collaboration between athlete and coach as the key to helping athletes reach their highest potential. Shelby uses a data-driven approach to training, creating individualized plans based on each athlete’s unique thresholds. By incorporating tools such as interval training and heart rate variability, he helps athletes train smarter, recover efficiently, and perform at their best. With an in-depth understanding of the science of human performance and the rehabilitation of athletic injuries, Shelby leverages his formal education to help individuals define, pursue, and achieve their goals. He is passionate about guiding athletes through every stage of training and recovery, ensuring long-term performance and resilience. Shelby is also a seasoned competitive athlete, having competed in multiple Ironman events, ITU Multisport World Championships, and numerous half-iron and standard-distance triathlons. He also enjoys the occasional cycling or running race—especially those that take him through the Okanagan Valley. Shelby holds a Bachelor of Science in Kinesiology and a Master of Science in Physical Therapy. Shelby is a Registered Kinesiologist with the British Columbia Association of Kinesiologists. Shelby is also a Registered Physiotherapist with the College of Health and Care Professionals of British Columbia, and the College of Physical Therapists of Alberta. Shelby provides Kinesiology services with RFM Endurance. Please note that Shelby does not provide physiotherapy services with RFM Endurance. https://rfmendurance.ca/behind-the-name daily 0.75 2021-06-01 https://images.squarespace-cdn.com/content/v1/605e30070ecff46285e3de56/ded99b44-5153-422c-aa5c-b98b0961e87f/Alfred+Barr+Marathon+pic+%281%29.jpg Behind the Name https://images.squarespace-cdn.com/content/v1/605e30070ecff46285e3de56/1620511864341-G0QHLRHJKEP7TDWIFTTN/Alfred-Barr.jpg Behind the Name https://images.squarespace-cdn.com/content/v1/605e30070ecff46285e3de56/1620511936974-Z7YY1OEOX200HUZU4059/Alfred%2BBarr%2BRunning.jpg Behind the Name https://rfmendurance.ca/why-do-i-run daily 0.75 2021-05-17 https://images.squarespace-cdn.com/content/v1/605e30070ecff46285e3de56/1621223014843-5PN2HVL9V9KQC5S8L2H8/Alfred+Barr+grass+running.jpg Why Do I Run - Why do I run? By Master Corporal Alfred Barr https://rfmendurance.ca/services-20 daily 0.75 2025-11-11 https://images.squarespace-cdn.com/content/v1/605e30070ecff46285e3de56/1619559160566-Q9XXZ7JAC3K68HLD4AY2/computer.JPG Services https://images.squarespace-cdn.com/content/v1/605e30070ecff46285e3de56/1620866786893-0CKUKJBO2QK4TG025KSW/3.png Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605e30070ecff46285e3de56/1620866823746-44OX92TWBB7Q60WHA7Y4/4.png Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605e30070ecff46285e3de56/1620866805550-FAQKEZ8TQPFGA17U1HBB/2.png Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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